RacketPack specializes in punk rock-inspired gear for dogs and edgy clothing for their owners. Based in NYC, they combine style and attitude to create unique products for pets and their humans.

Our focus was on boosting their digital presence through targeted SEO optimization, helping their website rank higher in search engines and attract more organic traffic. Alongside the SEO improvements, we made subtle web design adjustments to enhance usability and reflect their bold brand identity. The result is a website that effectively captures their unique style and supports their growth in a niche market.

What We Did

We worked with RacketPack to enhance their digital presence by focusing on SEO optimization and improving their website's usability. Our efforts included extensive on-page SEO work, addressing gaps in their content and structure, and implementing targeted keywords to boost visibility. When we started, they had just one high-ranking keyword; we expanded this to 30 relevant, high-performing keywords, significantly increasing their reach in search results.

Additionally, we made minor web design and UI/UX improvements to streamline navigation and enhance the overall user experience. The result is a more optimized and user-friendly website that effectively supports RacketPack's growth and showcases their unique punk rock-inspired gear for dogs and their owners.